Good news for new moms and seasoned parents: Department store chain Kohl’s is revitalizing Babies“R”Us. The retail giant has announced plans to introduce Babies“R”Us in selected locations, a move aimed at breathing new life into the baby-focused brand.
Owned by WHP Global, Babies“R”Us went out of business in tandem with its parent company, Toys “R” Us, in 2018, but last year staged a comeback with a 10,000-square-foot flagship store at the American Dream mega-mall in East Rutherford, NJ. That move came amid a wave of closures in the baby goods retail sector, totaling over 5,000 stores in the past seven years, including iconic brands like Gymboree.
Where will the Babies”R”Us stores open?
Kohl’s has disclosed the list of 200 stores that are slated to house Babies“R”Us products later this year, with a rollout scheduled to begin in August and continue through the fall.
Here is a complete list and interactive map of participating locations.
By integrating Babies“R”Us offerings into its retail ecosystem, Kohl’s aims to provide a seamless shopping journey from pregnancy to parenthood, addressing the various consumer needs that arise along the way, from furniture to accessories and activities. Alongside Kohl’s existing offerings, customers will find familiar brands like Little Co. by Lauren Conrad, Jumping Beans, Carters, and Nike.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer. “We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
For those unable to visit in person, Kohl’s will expand its online Babies“R”Us assortment, ensuring accessibility nationwide via Kohls.com. This digital expansion aligns with Kohl’s broader strategy to meet customers where they are, extending the reach of the Babies“R”Us brand beyond physical storefronts.