This week’s Hit goes to Beats by Dre. In a playful twist, Beats by Dre pits Jimmy Fallon against Kim Kardashian’s Skims in a competitive collaboration. The “Kim vs. Jim” spot shows Fallon excitedly working on mustard yellow headphones, only to find out Skims is creating its own nude-toned designs.
Over the years, Beats by Dre has teamed up with brands from Alexander Wang to Minecraft. This creative approach leverages fanbases, builds excitement, and helps Beats stand out in the crowded market of brand collaborations.