On Saturday, Krispy Kreme, the chain that can’t seem to stop giving away free doughnuts, is—you guessed it—giving away free doughnuts.
This time the free doughnuts are in celebration of Barbie’s 65th anniversary. Krispy Kreme and Mattel have teamed up to launch a collection of four Barbie-themed doughnuts for the doll’s anniversary.
The doughnuts include the limited-edition Barbie Pink Doughnut, Malibu Dream Party Doughnut, Barbie Berries ’n Kreme Doughnut, and Barbie Sweet 65th Doughnut.
In addition to celebrating Barbie’s anniversary with the limited-edition doughnuts above, Krispy Kreme will also give a free Original Glazed doughnut to each customer who is wearing pink when they show up to a participating Krispy Kreme store (including its drive-thru) on Saturday, September 7.
Announcing the Krispy Kreme x Barbie collaboration, Meredith Norrie, Mattel’s vice president of global licensing and consumer products, said, “Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories. As we continue to celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.”
And though age is just a number, for those keeping track, at 65, Barbie is still the younger brand. The iconic doll was created by Ruth Handler in 1959. But Krispy Kreme was founded 22 years earlier by Vernon Rudolph, in 1937. This means Krispy Kreme turned 87 this year.