Cambridge Analytica and affiliated companies are shutting down, though some of the key players are now linked to a new firm called Emerdata.
Cambridge Analytica and various affiliated companies in the US and UK have announced they’re shutting down amid controversy over their role in Donald Trump’s campaign, acquisition of data from Facebook and suggesting on tape the company could perform dirty tricks for clients. The companies will begin bankruptcy proceedings in the US and similar proceedings in the UK, saying it’s impossible for them to continue operations after the scandals drove away customers and suppliers. Parent company SCL Group will also shut down, the Wall Street Journal reports.