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Facebook could be breaking EU law by using shadow data for ads

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Phone numbers uploaded by users for security purposes or from others’ contact lists could be used to target ads, in a possible violation of EU privacy law.

If you provide your phone number to Facebook to secure your account with two-factor authentication, or someone you know uploads your number as part of their cell-phone contact list, advertisers can use that number to target you with ads, researchers have found.

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