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What to do when your new company name is shared by a gang of criminal fraudsters

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Textivia, a marketing agency, was in the midst of a rebrand when it learned its soon-to-be name, 3VE, was also the code name of an alleged multinational fraud ring.

Last month, a North Carolina marketing agency formerly called Textivia was all set to announce its rebrand to 3VE when partner David Christopher received an ominous email.

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