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Microbusinesses could be the key to surviving the COVID-19 recession

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Communities with lots of small, informal enterprises might be more resilient, according to a study from the web-hosting platform GoDaddy.

People’s online microbusinesses and side hustles might be helping their hometowns’ resilience during the COVID-19 pandemic, a new study by the web-hosting company GoDaddy suggests. That includes people such as Nashville-based Chef Zach Sass, who was laid off as a result of virus-related restaurant closures. As a stopgap, he started a coronavirus-era business as a “virtual personal chef,” offering video chat guidance to home cooks via a website hosted by GoDaddy.

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