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Squarespace’s new feature could help more businesses survive the pandemic

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Squarespace is adding paywalls to its website builder, enabling businesses to monetize premium digital content.

Squarespace has made a name for itself by letting people and small businesses easily build websites. Now, it’s adding a new option for website owners that limits who can visit parts of their site. The feature will let Squarespace users put content behind a paywall, so that only subscribers can access it—enabling businesses that have shifted online during the pandemic to find new ways to bring in revenue.

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