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FTC probes 8 companies for surveillance pricing practices

The U.S. Federal Trade Commission has launched a study of products that could allow companies to set different prices for consumers based on their locations, past purchases, and other personal data....

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AI job displacement on the horizon for video game industry, report claims

AI image generation is getting better, so much better that it could potentially present an existential threat for some video game developers. 2D animation is their trade but is also the primary task...

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Yeti’s new film is a rare look at Jimmy Buffet and the laidback lifestyle of...

When Jimmy Buffet died at his home in Sag Harbor, New York, last year, he wasn’t supposed to be there. The legendary musician passed on September 1, 2023, but had been scheduled to be about 2,000...

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NBA enters deal with Amazon—rejecting a bid from longtime partner Warner...

The NBA said Wednesday that it is not accepting Warner Bros. Discovery’s $1.8 billion per year offer to continue its longtime relationship with the league and therefore has entered into a deal with...

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This startup is building the country’s most powerful quantum computer on...

In 1994, Peter Shor, an American mathematician working at Bell Labs, published a paper with a wonky title and earth-shaking implications. In “Polynomial-Time Algorithms for Prime Factorization and...

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Our food recall system is so broken, most Gen Z consumers aren’t even hearing...

The number of food safety recalls was on the rise this year, but most Gen Z buyers didn’t know about them. A Fast Company-Harris Poll of 1,088 consumers found that older respondents, aged 59 to 77,...

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De-influencing effectively sways 69% of U.S. social media users

Far more trends on TikTok end up becoming mere blips than full-on movements. Influencers help spread the latest craze far and wide before inevitably moving on to a new fixation—today’s mob wife...

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The FTC is cracking down on surveillance pricing. Experts are still divided...

What if a company could analyze all your personal information, setting its price based on the data available? The Federal Trade Commission worries this might already be a reality.  The FTC has ordered...

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Nvidia stock price falls in a not-so-magnificent week for AI-forward tech giants

Shares of Nvidia Corporation led a broader sell-off of AI-forward tech giants this week after two of the so-called Magnificent Seven companies reported earnings news that rattled investors. The chip...

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The Durkee wildfire is the largest in the U.S. High winds and thunderstorms...

Powerful winds and hundreds of lightning strikes from thunderstorms rattled eastern Oregon and Idaho Wednesday afternoon, cutting power and stoking fires, including one in Oregon that is already the...

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Big changes at Southwest Airlines include assigned seats, premium legroom,...

Southwest Airlines is undertaking a strategic transformation to improve customer experience, boost financial performance, and drive shareholder value. The initiative includes significant changes,...

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How wind power creates a huge influx of cash for rural communities

In Scott Saffer’s science classroom, kids bake cookies in a decked-out kitchen, care for fish, turtles and a snake, and have access to a workshop full of tools. As the gifted enrichment coordinator at...

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A closer look at the Middletown, Ohio, featured in J.D. Vance’s ‘Hillbilly...

With Sen. JD Vance named Donald Trump’s running mate, commentators are dusting off Vance’s 2016 memoir, “Hillbilly Elegy,” to explain America’s political moment. Eight years ago, Vance was a...

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With assigned seats and premium upgrades, is Southwest Airlines about to lose...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Southwest Airlines, a long-beloved brand in a seldom-beloved category, is navigating one of the most...

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Being a U.S. Olympic athlete is not the windfall you think it is

Being an Olympic athlete in the U.S. is not just arduous physically but often financially as well. In fact, 26.5% of high-performance American athletes earn less than $15,000 a year, according to a...

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Kamala Harris’s powerful first campaign ad pits freedom against chaos

Kamala Harris dropped her first presidential campaign ad less than a week after President Biden announced he would no longer seek re-election. The spot begins with Harris asking a simple question:...

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How small businesses can prepare in advance for this hurricane season

The hurricane season roared into the U.S. with Hurricane Beryl hitting Texas in early July, surprising many business owners accustomed to seeing big storms arrive later in the summer. With the...

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Meta is adding AI to its Quest headsets. That could be a sign of what’s to come

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Meta’s AI mixed reality...

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Headed for a soft landing? Here’s why our economy is so unusual right now

Achievement unlocked? The United States’s economy grew faster than expected during the second quarter of 2024, growing by 2.8% according to data released today by the Bureau of Economic Analysis. The...

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This company’s free HIV tests are now on shelves at certain Walmart stores

Getting prescribed HIV-prevention drugs starts with a test, but cost and stigma can prevent people from getting tested. That’s why telemedicine provider Mistr is working with Walmart to bring its free...

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