Back in January, Jeremy Allen White broke the internet with a steamy Calvin Klein ad that sparked new appreciation for the brand’s celebrity sex appeal (and the timeless style of a red couch).
Now, The Bear star is back in his Calvins, this time hanging out poolside for a new campaign for the brand’s denim offerings.
Directed, once again, by Mert Alas, the new spot continues Calvin Klein’s more recent vibes of sweaty, sexy celebs combined with classic tunes. And why not? The last Calvin Klein ad grabbed millions in media exposure in its first 48 hours, had tens of millions of TikTok views, and sparked a cavalcade of memes.
Last week, Calvin Klein dropped a similarly stylish spot, directed by Alas, featuring Greta Lee posturing to “We Got The Beat” by The Go-Go’s.
Here we have White lounging, and playing with his dog to the sound of The Shacks’s “Crimson and Clover.” Cue the water drinking memes.